This work focuses on using motion and content design to communicate product, performance, and brand across digital channels. Motion is used as a strategic layer — clarifying features, guiding attention, and strengthening storytelling from concept to final execution. Created as part of the in-house creative team at J.Lindeberg, where motion design plays a key role in shaping how products are presented and experienced across marketing and e-commerce.

This project focuses on using motion as a communication layer to highlight and elevate complex digital flagship experiences. Through film and motion design, the work translates UI and product design into clear, engaging narratives used across marketing and brand communication. Created at Grebban, one of Scandinavia’s leading e-commerce flagship agencies, the project reflects a design-led approach where motion supports clarity, storytelling, and brand expression.

This project focuses on shaping a cohesive visual and motion-driven expression around the Solarcore concept. Through art direction, motion design, and advertising assets, the work translates product innovation and performance into a clear, bold narrative across multiple touchpoints. Developed for J.Lindeberg, the project spans digital ads, motion systems, and in-store screens — ensuring a consistent visual language from campaign storytelling to physical environments.

The main visual consists of handwriting lines left by people The main visual is composed of handwritten lines left by people. When people buy pens, there will be traces of their testing on the paper beside them. These handwritings are the most natural expression of the pen.