This work reflects more than two years of close collaboration with J.Lindeberg. I initially joined as a consultant through my own company and am now a permanent part of the brand’s marketing team. During this time, I’ve played a key role in the production and release of numerous campaigns across a wide range of channels. My responsibilities have spanned motion design, graphic design, UX/UI, print, and digital executions — delivering work across CRM newsletters, paid ads, wholesale channels, e-commerce, in-store screens, out-of-home, and social media. In addition, I’ve held full responsibility for developing and producing motion-driven sales material for internal sales conferences, evolving this area from near non-existence into a refined, high-end sales toolkit that has significantly improved clarity, engagement, and conversion compared to previous formats. Alongside this, I’ve worked closely with Swedish Design Lab (SDL) to help implement J.Lindeberg’s new visual identity, evolving the motion design language and updating both internal and external platforms such as newsletters and screen-based systems. Together with the J.Lindeberg team, I’ve contributed to the completion of over 100 projects, both large and small. Through this work, I’ve gained a deep, hands-on understanding of how design for marketing operates from a holistic perspective - from overarching brand expression down to the details that support conversion and sales, while maintaining the tone and precision required for a high-end, brand-sensitive fashion company.

This project focuses on using motion as a communication layer to highlight and elevate complex digital flagship experiences. Through film and motion design, the work translates UI and product design into clear, engaging narratives used across marketing and brand communication. As part of Grebban’s design team, I was responsible for motion design with a strong focus on marketing and branding. I worked across multiple clients, including Zoo.se, Teknikmagasinet, J.Lindeberg, Djerf Avenue, and PO.P, creating motion content used to communicate both Grebban’s capabilities and our clients’ digital products. The motion work was developed for marketing, brand storytelling, and campaign communication across digital channels. Grebban is widely recognised for its work, with multiple awards from both Guldägget and Awwwards. Collaborating closely with such a skilled team - and contributing my expertise in motion and digital design - was both inspiring and professionally rewarding.

Solarcore × J.Lindeberg is one of my most recent projects, where I was responsible for the art direction of the concept and its translation into marketing and motion-driven executions. The work spans the full journey from early concept development to finished assets designed to support both brand expression and sales. I led the creation of motion and visual assets across J.Lindeberg’s digital ecosystem, including paid ads, newsletters, e-commerce banners, social media, and in-store screens. In addition, I developed presentation and motion material used ahead of the collection launch at internal sales conferences, communicating the collection and its key stories to wholesale partners and sales teams. From concept to final delivery, the project focused on creating a cohesive visual and motion language that translated product innovation into clear, bold storytelling - ensuring consistency across channels while driving engagement and conversion.driving engagement and conversion.