Adrian Demetriades is a motion and digital designer with experience across startups, e-commerce, and culture-driven brands.

He began his career as a UX/UI designer at the AI startup Greater Than, where his team’s work was shortlisted among the top ten apps at the InUse Awards for Best UX/UI for the FIA SDC app.

He later joined Grebban as a motion designer, creating case films and motion-based content for marketing and brand communication. Grebban is widely recognised and has received multiple awards from both Guldägget and Awwwards.

Since 2020, Adrian has worked as a consultant across fashion, interiors, music, and more, translating brand identities into clear and expressive digital and motion-based experiences.

He is currently part of the creative in-house team at J.Lindeberg, where he leads motion design and is responsible for shaping and delivering product-focused motion and content - from early concept to final execution across digital channels.