This work reflects more than two years of close collaboration with J.Lindeberg. I initially joined as a consultant through my own company and am now a permanent part of the brand’s marketing team. During this time, I’ve played a key role in the production and release of numerous campaigns across a wide range of channels. My responsibilities have spanned motion design, graphic design, UX/UI, print, and digital executions — delivering work across CRM newsletters, paid ads, wholesale channels, e-commerce, in-store screens, out-of-home, and social media. In addition, I’ve held full responsibility for developing and producing motion-driven sales material for internal sales conferences, evolving this area from near non-existence into a refined, high-end sales toolkit that has significantly improved clarity, engagement, and conversion compared to previous formats. Alongside this, I’ve worked closely with Swedish Design Lab (SDL) to help implement J.Lindeberg’s new visual identity, evolving the motion design language and updating both internal and external platforms such as newsletters and screen-based systems. Together with the J.Lindeberg team, I’ve contributed to the completion of over 100 projects, both large and small. Through this work, I’ve gained a deep, hands-on understanding of how design for marketing operates from a holistic perspective - from overarching brand expression down to the details that support conversion and sales, while maintaining the tone and precision required for a high-end, brand-sensitive fashion company.