Solarcore × J.Lindeberg is one of my most recent projects, where I was responsible for the art direction of the concept and its translation into marketing and motion-driven executions. The work spans the full journey from early concept development to finished assets designed to support both brand expression and sales. I led the creation of motion and visual assets across J.Lindeberg’s digital ecosystem, including paid ads, newsletters, e-commerce banners, social media, and in-store screens. In addition, I developed presentation and motion material used ahead of the collection launch at internal sales conferences, communicating the collection and its key stories to wholesale partners and sales teams. From concept to final delivery, the project focused on creating a cohesive visual and motion language that translated product innovation into clear, bold storytelling - ensuring consistency across channels while driving engagement and conversion.driving engagement and conversion.